UX or user experience has been a criterion Google uses to rank pages. The stronger your user experiences, the better engagement and bounce rate. A high bounce rate can affect your business’s overall growth, and that happens when your users are not spending the required time on your website.
A good UX’s goal is to help users interact more with your business, which in turn leads to better engagement and revenue. That is why you need to make sure that your website or app have a good user experience. Here are some of the steps to designing a robust user experience.
- Take Action
For a moment, think like your potential customer and find out what action they are likely to take on your website. When you discover this set of steps, write them down on separate stick notes. Perhaps they would want to make a comment, watch a video, read an article and even purchase a product or service. Ensure that each of these actions can be completed in just five or fewer steps.
- Use Emotion
Remember, the goal is to enhance the user experience and map out your potential customers’ feelings. For instance, you might want your users to feel welcome when they land on your homepage. Maybe you want them to be curious or excited. Perhaps you want them to feel satisfaction when they complete an order. Using the right element, voice, and style, you will undoubtedly notice an increase in conversion.
- Sketching And Visual Design
At this stage, you’re now ready to sketch out each page of your website or app and determine the kind of design that works. You can do this on a whiteboard or perhaps on your notepad. It will help you understand the interface you’re trying to create and possibly get a more precise idea of what you want to make.
Whatever visual design you’re going for, consistency to your brand is essential. You have to ensure that everything flows and reflects the feelings you want your users to feel.
- Metric Analysis
When your website or app’s overall design has been done, the next step is to determine how the new interface performs. This step is very crucial, as it tries to validate the design. In that case, an analytic tool will be used to track how users use your product, how they interact with you, and most of all, finding out if they can get the goals you want them to.
If you’re working with a team, UX research usually tests the design and gives solutions and improvements.
Conclusion
Creating a robust user experience is crucial in every aspect of your business. By working with a team that understands your business and goals, you wouldn’t have issues converting visitors to paying customers.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.