Good website design is more than just a pretty interface. It looks towards characteristics like intuitiveness, responsiveness, usability, and access. How can you tell if your website performs its function as the primary digital marketing resource? This blog post answers this and highlights the elements that point out that your website needs an urgent redesign.
Your Website Loads Slowly
Everyone dislikes slow-loading websites, which means that if your business website is slow, you are most likely losing out on potential customers and conversions. Various things cause websites to load slowly, but irrespective of their reason, they produce a terrible user experience, which can reduce website trafficking and diminish customer loyalty. They can cause fewer sales and lower your website ranking on Google. If your website takes too long to load, you won’t be able to rank as highly as other speedier sites since Google and other search engines favor pages that load quickly.
Your Website is Difficult to Navigate
If your website structure is too complex, you are short changing your chances for success. People expect to go on your website to find a thing quickly, and they may be frustrated to find that your website is hard to navigate
As a result, there will be lower levels of interaction, conversions, and general digital marketing success. A complicated website structure makes it harder for search engine crawlers to index your website effectively. This indicates that the website might not appear in search results, which would mean losing out on profitable organic visitors. A winning website must be easy to navigate
Your Website SEO is poor
A sign that your website is bad is poor integration of SEO. If your content is poorly optimized or not based on keyword research, you can expect that your website will get lost in search result pages. When you have poor SEO practices, it affects your website poorly. Asides from your on-page SEO and that for content, things like link buying, black hat techniques, and such can have heavy consequences, such as your website getting penalized.
Good website design is done with search engine optimization (SEO) best practices in mind. This would involve creating high-quality and valuable content that is well-researched and optimized for the right keywords, building quality backlinks, and tracking your ranking performance.
Asides from the implication of dissatisfied users and its effect on lead conversions, websites that are poor in the above ramifications are less likely to receive high rankings from search engine algorithms. To have online visibility, your website design has to be responsive, accommodate the demands of the average user and provide a positive experience for your website visitors.
At Windy City Web Designs, we aim to provide this for our clients by emphasizing creating websites that can achieve our client’s digital marketing goals. Every step of the way, we prioritize brand identity, growth, and profit-inclined actions. Whether it concerns a website redesign or content creation, we ensure our clients have a good online presence. Contact us here to see how to partner with us.