If you are considering doing a website redesign, you should know that you have made a good choice. You are on your way to increased online visibility and an improved brand image. Your website is the first point of contact between you and prospective customers, and as such, it should be compelling, user-friendly, and easy to navigate.
If your website lacks these features or fails at attracting customers, it is a telltale sign that you need an overhaul.
Consider your website redesign as an investment into the infrastructure of your brand presence. You want an intuitive web design that calls customers and encourages them to engage with you. Website visitors need to be able to interact with your website using any device. This is why your site cannot be outdated and unprofessional. It could hurt your brand image as people’s perception of your brand may be that you are not modern,
A website redesign will help improve your online presence as it gives your visitors a better user experience when they search for the information they need on your brand and product offerings. When customers can interact better with, say, your eCommerce website, they have a smoother shopping experience, which will create profits for you, return customers, and referrals.
An expert web design and branding agency like Windy City Web Designs will help you achieve this. When you work with us, here’s what to expect:
Research-informed Redesign
We will discuss your brand goals to get familiar with your business and utilize intensive industry research to perform a website and content audit. By comparing competitor behavior and using industry standards, we will create a strategy for your website redesign. If you have branding concerns, we can also help improve your resources.
Intuitive Website Architecture
After a review of your preferences, we will brainstorm on site maps that show a blueprint of the redesign intent. Here, we will evaluate website pages, how visitors can easily navigate to their page of choice, etc.
Effective Content Development Strategy
Useful content is everything, and this is why we emphasize content development. Whether it concerns website copies or the content of your blogs, we will ensure that your content has the winning properties to get your website visitors hooked on your page.
Overall Digital Marketing Solutions
Having a website is not all there is to succeed in digital marketing. Optimizing your website for the best marketing results is essential, and we can help. This is why we incorporate techniques like Search Engine Optimization into our website redesign.
We take design trends into consideration but at no cost to originality. We believe that while modern design has strict rules, personalizing strategies and approach still has a place in creating a unique design. Whether you need a website audit, specific redesign requests, or a complete overhaul, we have you covered.
Windy City Web Designs is your one-stop agency for all design and branding-related services. With us as your partners, your digital marketing goals are achievable. Contact us here to begin.