Your domain authority may be why a customer chooses a competitor over you. It may not seem like much, but your website ranking on Google search results can make all the difference in your sales. This blog post highlights what you can do to better your domain authority and, by so doing, improve your digital marketing.
What is Domain Authority?
Domain authority is a fundamental metric that helps search engines determine how relevant your website is for specific keywords. Essentially, the higher your domain authority, the better Google ranks your website as useful for a particular keyword.
Domain authority refers to how many backlinks you have from other reliable websites to your own. Quality is a priority in this, as it is better to have ten solid backlinks than 20 random ones. Your website ranking is affected by this. As such, search engine optimization is heavily connected to this. Your website is ranked important or unimportant depending on your search engine ranking. If you have higher domain authority, your website comes up top on search engine results
How to Improve Domain Authority
Improving your domain authority takes time and requires an intentional approach. You will have to be patient with the process, but it is advantageous for your SEO and overall marketing efforts. Here are some ways to do this
Carry out a link audit
A link audit allows you to determine which of your backlinks are helping or hurting your SEO. The truth is not all backlinks are as great as others, and no matter their quality, they impact your SEO. With a thorough link audit, you can tell which is legitimate, broken, or helpful. Using special tools, we can help determine your domain score and ascertain the number of valuable backlinks you have.
Collect high-quality backlinks
In truth, there is no way around the painstaking process of building domain authority. Quality backlinks can majorly be sought by creating valuable, shareable content. When you continue to share content that other websites can reference or find useful, your website has a more significant opportunity to be linked. Also, improving different facets of your digital marketing helps ensure your website is visible. For example, setting up your Google My Business profile and listing your business with local sources increases your visibility and allows business listing platforms to see you and highlight your content.
While taking note of all the above, ensure that you do not try to cut corners to get the results you seek. Buying backlinks or having unnecessary links can cause Google’s bots to flag your website for out-of-place activity. It is a good and essential thing to amass as many backlinks as you can but buying bulk backlinks has more negative consequences for your website ranking.
Growing your domain authority points back to the fundamentals like your online presence, SEO techniques, and the quality of your content and website. Windy City Web Designs can help you improve these; contact us here today to begin.