The age of online shopping is at its peak, and as such, you can consider your eCommerce website as your first meeting point for attracting customers and selling your goods and services. For this reason, your e-commerce website design must be good enough to do this. A quality e-commerce website is one that is easy to navigate, responsive, and meets customers desires with ease.
This article highlights the design errors that may be impeding the success of your e-commerce website and affecting your sales. Read on to learn more about the mistakes that may be causing low sales and conversions.
Why Your e-commerce Website Design Must Be Solid
Your website design is a reflection of your brand and your services. A person’s experience of it should there be professional, reliable, and trustworthy, Your website gives the first impression to visitors that are potential customers. A poorly designed website will cause you to lose customers. People would instead jump off a website that deals with a cluttered and poorly designed one. You need your website to be catchy and easy to navigate, so people desire to stay on it and shop. If you’ve been having low conversions on your e-commerce website, you should probably consider doing a website audit.
Design Mistakes That Maybe Ruining Your Sales/Conversions
If you own an e-commerce website, look out for these mistakes, as they could hurt your business and revenue.
Non-responsive design
Slow-loading websites that are not optimized for all devices will not do well. The point of having an e-commerce website is that anyone anywhere can access your online store. This should mean that whether on a phone, laptop, or desktop, your e-commerce website should load just as great.
Difficulty in Navigation
Ease of use is the entire point of having an online store. Navigating your website should not be a hassle. If potential customers have problems doing this, they will bounce off and find a more convenient place to shop from
Unoriginal and Poor Photos
You want to put your best foot forward and showcase your goods using high-quality photos. Stock photos won’t do. Your images must be original and high-quality to be catchy and call to website visitors.
Inconsistent Design Elements
As earlier mentioned, your website reflects your brand, and when it comes to creating a brand image, your website must be in line also. Using inconsistent elements gives off a confusing brand image, which will throw off customers. This is why a skilled web design agency must undertake the design of your website. If you want a solid website that concerts with a beautiful and simple interface, we can help you.
Not enough CTAs
CTA stands for call to action. A call to action button is what prompts your website visitors to make a purchase-inclined action such as signing up for your newsletter or buying a product. A winning e-commerce website has enough CTAs to encourage website visitors to take action.
Your e-commerce website is a resource, and an investment in a professionally done one will greatly benefit your online marketing. We can help you create a distinct website design that attracts customers and ensures you stand out from competitors. Contact us here today.