It is essential to know how vital a good website design can be for your business, whether or not you are involved in e-commerce. In this digital age, your website is your storefront, mostly the first meeting point that a potential customer has with your brand. As such, you must make an excellent first impression. Beyond this, the benefits of a well-done website design on online marketing and branding are also significant. A good website design can make all the difference in your conversion rates, bounce rates, and by extension, your visibility and reach. Your website design also projects a certain brand presence, and it is for this reason that careful attention must be paid to the quality of your design.
This blog post highlights telltale signs indicating your website is due for an urgent redesign. Read on to learn more.
Signs You Need An Urgent Website Redesign
Your website is slow to load
It may seem commonplace to have a website that lags, but it has a more significant effect than you think. If your website was built a long time ago on outdated platforms, you are most likely experiencing this issue without knowing. Take some time out to check out your website on mobile. If you notice that it takes longer than a few seconds to load, you most likely have a problem on your hands. Lags in scrolling are also an indication of this.
Over 35% of website visitors will leave your page in under 15 seconds if the images and pages take too long to load. A slow website will make you lose out on potential customers.
Your conversion goals have changed
If you want to scale and improve to meet customer demands, you most likely need a website redesign. To achieve your new goals, website conversions must increase, and this will affect the nature of your website design. For example, you may want people signing up for your newsletters or viewing a new product category. Whatever the case, new conversion actions will be inspired by a website redesign that meets your current digital marketing goals.
Your website has an outdated design and technical problems
If your website was designed years ago, you are most likely behind on new trends and improvements. Modern websites have sleek and simple designs, and you can make a visual comparison to see how appealing yours is. Customers consider credibility using parameters like the visual appeal and feel of your website. Therefore, you must ensure that your website design isn’t standing in the way of your conversions.
You are seeking to improve your brand appeal
Aside from the visual content on your website, how well does the written content project your brand image? Is the language used able to communicate your idea about your business? This is especially important if your business has grown over the years or you want to expand. A new market or changes in your industry will warrant that you update your digital marketing strategy to meet new frontiers and your customers’ needs. If a general improvement in your brand perception is what you desire, a website redesign is an excellent place to start
At Windy City Web Designs, we help brands execute website audits, redesign, and brand strategy updates. If you want an updated website that wins at branding and conversion, contact us here.