As a business owner with an online store or directory, having a website is key to reaching a wider audience. One of the primary reasons for owning a website is that it helps source leads for conversions, ensuring marketing success. It is essential because these conversions that bring new customers are primarily how internet marketing grows a business.
If you have a website that is not converting and adding to your customer base, this is for you. Here, we identify the significant reasons your website may hinder your marketing goals. Continue reading to learn more.
New websites are slow to convert
For websites that only recently went live, conversion may be a little tricky. This is because conversion requires that your website ranks high on search engine queries. Getting to this point where your website is optimized takes a while. You will need a build-up of the proper steps to get results. You must start by doing the first and only thing you can do in this stage, being Search Engine Optimization (SEO).
Non Optimized websites cannot convert
The likelihood of your website being seen and ranking high reduces significantly if your website is not to search engine optimized. SEO helps your website get seen faster, and without it, your website will see less and less traffic. A good SEO strategy will ensure you have helpful content built around well-aligned keywords, external backlinks, and content marketing tactics. These tools ensure
that your target audience finds you as part of their search engine queries.
Your website having underwhelming/ overwhelming data may be a deterrent
A well-organized website is an impressive first point of contact for a prospective customer. It needs to have enough information to convince a visitor that you are viable. On the other hand, an overflood of information may be tiring. In such a case, a website may not be converting because of the relevance of the data on it. Having unnecessary information or clickable buttons that do not influence a website visitor to take action is simply distracting. Instead, use your website to pass across the value of your service or products and encourage them to use call-to-actions
Not using enough Call-to-Actions (CTAs)
CTAs are the visual, text, or other elements that nudges your website visitors in the direction of being a paying customer. It could be a simple ‘Buy Today,’ ‘Add to cart,’ or ‘Schedule an appointment tab. Without these, a website visitor has no prompt to take action on the information they have seen on your website.
Your website is not mobile-friendly
Search engines prioritize websites that are optimized to work on mobile. A good portion of internet traffic comes from mobile devices, so it makes sense that your website is accessible and responsive on smartphones. Nobody wants to stay on a website that takes forever to load or requires a desktop device for smooth navigation. It will help your conversion rates if your website interfaces smoothly with mobile devices.
If you are struggling with conversion rates, reach out to the experts. Windy City Web Designs help businesses attain their marketing goals using proven digital marketing techniques. Contact us today.