Achieving a Responsive Web Design
A responsive web design considers that design choices must respond to the user’s behavior and their devices. Simply put, a responsive web design caters to all kinds of devices.
A website visitor should be able to access your website using their phones, iPad, or desktops and have the same seamless experience. Succeeding at creating this experience creates a ripple effect on search engine optimization and conversion rates. This article covers the key ways to achieve this. Continue reading to learn more.
Elements that Make Designs Not Responsive
- Information and Design Clusters
It is crucial to ensure that every piece of information on your website is appropriately curated with intent. Unnecessary information drowns out what the average user may be seeking by visiting your website. The same goes for design; it should be straightforward. If it is not helpful, it should not be on your website
- Non-mobile friendly content
If some information or pages on your website are not easily accessible by devices, your web design is not responsive. About 80 percent of website visitors will not revisit a page that lags or fails to load on mobile devices.
- Design Errors
When visitors find that links that are not clickable or buttons are too small to navigate the website, they become frustrated and will leave your website in less than five seconds. This action increases your bounce rate, lowering your ranking on search engines and lessening your chance of conversions.
How to Make Your Website More Responsive
- Your web design must be user-inclined
As with every other digital marketing asset, your website can only effectively carry out its purpose if created with the user in mind. Any choice of elements must consider the optimization of their experience. This means that responsive web design must cater to whatever devices website visitors may use and the actions they may take on the site.
- Functionality first
This principle is crucial to how people interact with your website. Primary functions are the priority when it comes to website design. You will need to consider what the average user utilizes your website for and ensure that your design enables them to navigate it easily. You will need to have this figured out first before the colors, fonts, and other visual effects.
- Design for each device
Every device has specific characteristics that must be considered when designing. Ensure that you have design options for mobiles, tablets, and desktops. This way, website visitors can seamlessly interact with your website irrespective of their device difference.
- Consider your brand elements in your website design.
Your website should adequately represent your branding. Key branding elements such as your logo, brand colors, and fonts are necessary, and your website design should preserve them, not get in their way. Other relevant digital assets, such as audio or videos, should not be so large that they are difficult to load or view.
- Keep a flexible layout
Flexible designs are your best option when it concerns web design responsiveness. Your website visitor should be able to switch between landscape or portrait modes on their screens, tilt devices vertically or horizontally, and not lose structural elements like images or text.
If your website lacks these essential elements, you need a redesign and refresh. Windy City Web Designs will assist you in creating a website that suits today’s trends and optimizes your marketing efforts. Begin here today.