Businesses that run online or have an online front require a well-functioning website. The challenge of not getting this right comes at the expense of sales and profit-making. As such, a seamlessly working website is crucial to business success. This article identifies the primary elements that will aid your website in fulfilling its role as the primary point of contact for your online business.
Essential Elements for an Online Business Website
- A scalable and flexible website
If you run an eCommerce store on your business website, you should expect and be ready for high traffic volumes. Your website has to be scalable such that increases in the volume of visitors do not cause a crash. The last thing you want is for your website to start glitching while customers shop. Rather than wait to troubleshoot when problems arise, ensure that your website has functional and technical support. All the parameters you require to have a 24/7 running website must be in place. Routine checks and audits are also necessary.
- Seamless Purchasing Experience
The processes through which customers make purchases on your website should be as straightforward as possible. On average, about 69 percent of shopping carts get abandoned. You want to ensure that your website navigation and design are not why prospective customers fail to take final action. This would mean that website visitors should find it easy to navigate, from searching for products to making online payments and checking out.
- Conversion-friendly elements
Your web design needs to be tailored to facilitate customer acquisition. At all points, your design, content, and functionality should favor your end-user and prompt them to take action in the direction you’d like. Your website should capture critical elements that encourage this, including your Unique Value Proposition, the edge you have over alternatives or competitors, and relevant call-to-action. This also applies to website responsiveness. Elements that discourage or deter your customer from having a seamless experience must be taken out or modified to suit browsing on any device, be it mobile or desktop.
- Resources
An excellent tool for customer engagement and website optimization is content and its marketing. Providing resources that may be useful to your target audience shows success for increased website visits and higher lead conversions. This is why you should invest in quality content curation. For example, if you sell beauty products, having Blogspot tutorials about how to use or the benefit of using your products will drive traffic and consolidate you in the mind of a website visitor as being resourceful and able to cover all bases. Having such helpful content will also encourage website visitors to visit repeatedly.
- A content management system
As a business owner, your website functionality must be accessible to you. You do not need expert knowledge to maintain this, as there’s simple software to work around it. You can work with plug-ins to add and remove functionality without the help of a developer. It saves you a lot of time and resources. With this understanding, you can make simple edits or changes to your website’s backend on short notice.
Having an efficient and working website is key to running an online business. Windy City Web Design can help you build the perfect website for your ecommerce business and help you succeed at it.