In today’s fast-paced and ever-changing digital world, it’s essential to highlight your business where your customers are looking – and search engines are one of these places.
Fortunately, you can do that through Google Ads (also known as PPC marketing).
In this article, we’ll tell you how to expand your reach, find new customers, and grow your business using Google Ads.
How to Leverage Google Ads for Business Growth
Here are some tips for creating a successful PPC campaign:
Have a Clear Objective
The most important part of any search engine marketing (SEM) campaign is to have a clear objective.
Before you can narrow in on your tactical action plan, you need to think about your overall business and advertising goals.
Make sure you identify your specific goals and know how you will measure the results before you go live with your campaign.
Make Your Landing Page Relevant
The ultimate goal of PPC marketing is to drive a sale.
A successful PPC ad drives qualified leads to a landing page, but that’s only the first half of it. Your landing page has to do the remaining work to turn that prospect into a paying customer.
Optimize your landing page with relevant keywords, and ensure consistency in tone and message across the ad and landing page.
Optimize Negative Keywords
You probably know about using relevant and targeted keywords, but do you know Google Ads also lets you input negative keywords for search engine optimization (SEO)?
That’s right.
Negative keywords are words that you don’t want to be affiliated with. Using these keywords helps streamline your ad and ensure your ads are shown only to relevant users.
Monitor and Tweak Your Campaigns
Constantly monitoring and tweaking your ads can be difficult, but this is the key to a successful campaign. It helps keep costs low and increases your ROI.
You can tweak your campaign by pausing keywords and ads with low click-through rates, lowering keyword bids if a campaign is hitting daily budget limits, and adding new versions of copy if ads are underperforming.
Don’t Forget Mobile Users
With a significant number of potential customers using mobiles for simple searches, businesses need to create mobile-focused campaigns.
These campaigns can potentially give you the best chance to engage your mobile customers in the right format on their preferred device.
Takeaway
Creating well-structured, successful PPC campaigns might seem easy, but it’s not.
Luckily for you, Windy City Web Designs offers 360-degree PPC marketing services to help you drive targeted website traffic, gather quality leads, and boost conversions.