What’s the first thing your potential customers would do when they need a specific product but don’t know where to get it?
Most probably, they’ll search the query on their mobiles and examine the listings that pop up.
Wondering how those listings and businesses popped up first on the search engine?
That’s the ultimate power of Local SEO.
Here’s how local SEO can provide you with the promising results you always dreamt of.
Enhanced Online Visibility
There has been a 900% increase in “near me” intent-based searches since 2017. Due to such high demand, Google has begun displaying results based on proximity and relevance.
Therefore, it’s an opportunity for you to grow your business.
Start revamping your website and optimize it for local intent. One of the most effective ways is to add listings and register in online directories through ‘Google my business’ (GMB) account.
Create an account and provide specific, accurate information about your business’ purpose, website’s link, and products offerings.
A well-managed optimization and GMB profile can enable you to rank higher for the local searches, increasing your chances to close on more customers.
Cost-Effective Promotion Tool
Establishing your business through local SEO requires some planning, but it’s not too expensive.
In fact, GMB and Facebook listing tools are available for free, enabling you to reach potential customers in a cost-efficient way.
Reach Potential Customers
According to one source, around 80% of customers purchase through Local SEO.
It’s because Local SEO gets the most potential customers: those who want to purchase or want to inquire about a product readily.
Through Local SEO, the exact product that people want to buy comes up.
Plus, the search engine shows only the nearby location, neglecting faraway locations. So, if your store is within five miles away from the customer’s place, it is likely to pop up on Google.
However, you have to build authority by managing your listings and responding to reviews on the listings.
Create a Local Community Following
The local community around a business will bring in most of the revenue. But you must create your brand awareness through your website’s local SEO.
Plus, local SEO can also reach out to new people in your area who can be potential customers. A strong local community will spread positive referrals and word-of-mouth, i.e., a free yet powerful promotion tool, allowing you to expand the customer base.
However, you must do the bare minimum by optimizing your title tags, creating specific web pages for different locations, and disclosing business’ info.
Gain the Spotlight Through Local SEO!
Amazed how local SEO can get you potential customers and bring in more revenue?
Do you also want to implement it for your business?
Windy City Web Designs has got you covered. From providing web design to marketing solutions, we are here to help you create an affinity for your brand.