You sure want to expand your business, boost your sales, and earn more revenue, right?
Then, its time you embrace internet marketing!
Here are the 5 most effective internet marketing techniques when it comes to generating leads and acquiring customers:
1. Using Search Engine Optimization (SEO)
SEO is all about enhancing brand visibility and awareness by ranking highly on search engines such that you gain website traffic organically – without any paid marketing.
It consists of optimizing your content with relevant keywords and including internal and external links to your website, among other steps.
2. Social Media Marketing
Around 57% of the world’s population uses social media, and on average, people spend around two hours per day on social media.
Hence, it goes without saying that you have got to harness the power of social media to create brand affinity and scale up.
All you have to do is to:
- Maintain a social media presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram
- Post high-quality, relevant and unique content regularly
- Engage with your targeted audience
3. Pay-Per-Click Advertising
Did you know that companies receive 65% of the online traffic due to paid advertisements?
If you want to get traffic, leads, and conversions instantly, then Pay-Per-Click (PPC) is the way to go.
Here’s what you need to do:
- Bid high to rank your ads
- Develop a proper keyword strategy
- Pair it with your organic SEO efforts
- Do competitor analysis
- Analyze results and optimize
Through PPC, you can directly market to your target audience and get desired results way faster than you can with SEO.
4. Email Marketing
You can earn $44 for every $1 you spend if you have a successful email marketing campaign. Let this sink in for a moment.
Email marketing is a powerful advertising medium that empowers you to connect, convert, close, and delight your target audience.
Isn’t that just what you want?
5. Affiliate Marketing Programs
Affiliate marketing is an online marketing strategy in which an affiliate (potential partner/influencer) promotes your products or services through videos or blogs.
On the other hand, the affiliates get a commission on every purchase made through their links in exchange.
It not only drives traffic to your site and increases sales but also acts as an additional source of revenue.
Takeaway
In this dynamic digital age, you’ve got to leverage the various internet marketing strategies to not only survive but thrive.
Windy City Web Designs helps businesses – small and large – disrupt and dominate in the online world.
Book a free consultation!