It Is The Digital Age
While the past called for billboard, newspaper, and magazine advertising, the domain of marketing has changed.
Today, an average individual spends over 5 hours on his mobile phone. Roughly half of this time is spent on social media. 2 hours and 25 minutes – daily.
So, as a business, you have the prime opportunity of 2 hours a day to drive conversions by producing relevant, attractive, and in-demand content.
Easy on the pocket and with the capacity to generate a huge buzz, here’s why internet marketing triumphs over traditional marketing:
· Wider Reach
Physical marketing has limitations. Alas, in how many places will you install a billboard or put up a poster?
The internet is global, and online marketing transcends geographical boundaries to address your target clientele – wherever they are located.
In addition, reshares on social media platforms generate a multiplier effect for your content.
· Cost-Effective
Marketing presents one of the heaviest financial burdens on a business. Alas, the printing and buying of ad placement cost thousands, if not millions. This can become too draining, especially for a small business.
Conversely, internet marketing calls for little investment but greater impact. All you need are a few dollars to boost adverts on Instagram and Facebook or investment in email marketing tools like Mailchimp to generate leads.
· Allows Track of Progress
While newspaper ads seldom signal how many people have read them, the case of internet marketing hinges upon performance tracking.
Every post gives access to progress analytics. So, if you have posted a video, you will know how many people have viewed it, like it, or disliked it. Instagram gives information on the most active times of the target viewers too, as well as a breakdown of the demographic.
Once you know how your ad is doing, you can begin planning the next phase of the campaign.
· Flexibility of Adjustment
The ability to track marketing responses also allows a business to adjust future ads according to the response attained.
This cannot be done in the case of traditional marketing since the access to response is delayed and the physical nature poses a hindrance.
· High Return on Investment
At the end of the day, it boils down to revenues and profits.
Since internet marketing requires comparatively less investment and generates a manifold impact, it holds the ability to churn much higher profits!
Takeaway
If you wish to succeed in today’s competitive business world, embracing internet marketing is a must.
But don’t you already have a lot on your plate?
We understand that. This is why we at Windy City Web Designs offer you holistic internet marketing services on-demand.
Together, let’s help you take your business to new heights. Reach out today!