There is so much attached to utilizing Google and its vast suites of features. The top reason is that it is the main search engine that people rely on to find what they need, and rightfully so, it serves that purpose effectively. Google has made it necessary for businesses to set up their online presence to fit Google’s algorithms as Google helps them gain more visibility and ultimately get more leads for their businesses. One of Google’s products that many businesses underestimate its impact is Google My Business, a product developed for businesses to help them share their business information easily with large audiences.
Here’s a deeper look at some of the benefits of using this product and posting on it.
1. Cost-Effectiveness
Google My Business is free to set up for every business. Listing your business on Google My Business gives potential customers and clients easy access to all vital information about your business, including phone number, website, hours of operation, direction (and location on the map) at no cost. Reviews from your customers also appear on your Google My Business page, giving your potential leads all they need to know about your business and how you operate without interacting with you.
2. It helps boost your local ratings
Google My Business is mainly localized and is one of the key metrics used for ranking local businesses. You can take other steps to increase your local rankings, including claiming your Google My Business profile, optimizing your profile and reviewing your dashboards to ensure all the updates are correct.
3. Improving Your Visibility on Google Search and Maps
With Google Business, customers can quickly locate your business directly by following Google Maps. Your business also pops up in the local search area more frequently while it gets highlighted with essential details that customers can use to find it.
4. Easily Receive Messages from Prospects
As part of Google My Business’ recent updates, customers can now send messages to businesses through their Google My Business profiles. This feature allows businesses to answer questions from potential customers and respond to inquiries quickly. You have to turn this feature on within your dashboard to start receiving direct messages.
5. Showcase Product Menus and Offers
Restaurants, for example, now have access to a menu editor that enables them to create and edit their menus on mobile. Other businesses can also list their products and create offer posts to Showcase their products better. This gives you the advantage of featuring everything you have to offer, including offers that will cost you no money.
Wrapping Up
Your business needs all the publicity and visibility it can get, and tech giants keep releasing new products from time to time to help businesses achieve this. Google Business is one of the most effective ways for businesses to start connecting with their customers. It is a much-needed solution for businesses that want to remain visible to potential customers through all the possible channels they might be searching for services and businesses they need.
If you need help setting up your Google My Business page, Windy City Web Designs can help you out. Contact us today..