A website should tell everything there is to know about your business. Like every salesperson, a good website should convert prospects to customers. It should promote all the products, services, and prices being rendered and answer prospective customers’ questions. Unfortunately, websites are created for a purpose and often require ongoing updates, maintenance, and care.
So just as you need to train, equip and invest in a salesperson to derive excellent outcomes, you need to evaluate the outcome and performance of your websites and make changes and updates were due. The reason for redesigning a website varies, depending on the specific marketing goals of your business and brand. The most common reason to rebrand your website is to increase the brand’s traffic, generate more leads, and add functionality to improve the users’ experience. The business and brand goals should determine the scale of the website redesign. If the business changed their branding, then their site probably needs a simple makeover, a change in the color palette, or some photos, which will be good enough. But in the case of an overhaul in the marketing strategy, you might need to migrate to a content management system with different functionality and customization options needed to redesign the website completely.
A proper redesign involves designing, developing, and rebuilding a new site from scratch. It’s like tearing down a room, rebuilding it from the ground up, and then adding a new paint color, carpeting, furniture, etc., so before launching into a redesign, your website here are some questions to be asked to determine the problem with your current website and the following steps to be employed. Some of the common issues likely to be encountered are;
The site’s users and customers can’t find the content they need. When a site becomes Large, it can become cumbersome for users and administrators to use, so it’s not surprising when the organization starts over. A website redesign would offer a prominent opportunity to run a content audit and rethink information architecture, helping to shave down new content while also organizing the existing ones.
The site isn’t helping achieve your goals: An organization’s marketing goals evolve, and if your website cannot keep up, then it is time you consider making a change to it. A business site has to deliver on all marketing targets. I’m other ways, and it would stop being an effective tool for the business or brand.
The CMS and integrations are outdated: When your site’s technology starts to hinder its ability to function correctly, then it’s time for a new site. The content management system, third-party integrations, and code create a foundation for the site, and if they aren’t working correctly, the site won’t either.
After determining why you want a new website, it will help determine how much work your brand needs to undertake to get the website your organization needs to reach its goals and the best approach for achieving them.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.