Do you wish to increase the size of your mailing list? Check up on your subscribers? Or do you want to encourage customers towards an online purchase? Newsletters, in any case, are critical to your company’s marketing plan.
However, delivering a regular newsletter with fresh and compelling material is not always straightforward. For that reason, we’ve compiled a list of innovative summer email ideas to keep your consumers opening, reading, and purchasing throughout the season.
Your consumers are more relaxed in the summer. Their interests include family, friends, and having fun. They want to enjoy their nicest summer ever this year. Use this in your summertime email marketing to increase sales and gain clients for life.
Father’s Day.
Father’s Day is a natural time to connect with your readers and show them your caring side. As they decide how to honour Dad on his special day, send them a newsletter filled with suggestions and great offers.
Use a fun quiz-style to promote your items while also fixing your customer’s problem.
Memorial Day
Show your subscribers that you support them in remembering the veterans by sending them a special email on Memorial Day. Reward their loyalty to your business and usher in the warmer months with one-time promotions and product roundups.
If you have a new summer collection or product category, now is a great opportunity to create buzz and promote early purchases.
Independence Day
The Fourth of July marks the start of the summer holiday season. Your customers are gathering friends and family to commemorate and have a good time. Get into the holiday mood by sending out a brief, cheerful newsletter.
Use a combo of red, white, and blue along with popular emojis to keep the tone. Many of your clients like to spoil themselves or their loved ones, so price cuts or discounts are very appealing.
Olympics
If your company is involved with sports, now is a fantastic opportunity to advertise it since millions of people will be tuning in to watch the event. Use Olympic-themed messages and colours to ensure that your readers resonate with your business and the Olympics.
Ideas for Summer Email Content
So you’ve planned your Father’s Day mail. You’ve created advertising centred on summer cookouts, home upgrades, and road vacations. Good job. Next, learn how to load your emails with helpful information that will entice your consumers to click.
Make it practical.
Make your customer’s life simpler, and you’ll win their confidence and increase open rates in the long run. Offering a discount is an obvious way to add value. But there are several more methods to assist them.
Offer activities, ideas, recipes, suggestions, or anything else you can think of to ensure they have the best summer ever. Give them a must-bring list for a day out or inside craft ideas for that one wet day while on vacation.
Include a video.
You’ve probably heard about the power of video on social media. But did you know that including multimedia in your emails may boost click rates by 300%?
Be inventive. An unboxing video may interest your readers if you sell high-end items in attractive packaging. For more practical things, a video demonstrating it in action could be precisely what your customer needs. If you’re offering a service, your video may illustrate the results.
Freebies and competitions.
On Father’s Day, hold an essay writing contest for children or a guessing game to see how many sweets are in a jar. This personalised touch can make your summer email marketing shine through in a crowd of mass-market emails.
And the advantages don’t stop there. Contests provide cheap yet effective content for email marketing and social media.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.