UX, or user experience, refers to every encounter your company has with customers via its website, mobile site, applications, and online assets or services. That may appear to be a daunting list of circumstances to consider but building effective UX design involves concentrating on the user, no matter where they are.
A good user experience aims to assist people in doing what they want to accomplish while dealing with your company.
It may be tempting to dwell exclusively on elements that help convey what you want people to know (such as product information) and what you want them to do (such as clicking the “purchase now” button). However, the objective of excellent UX is to assist consumers in doing what they want to accomplish while dealing with your company.
That is why you should think about how your online and app experiences make consumers feel. Are you puzzling them? Do you come across as compassionate and caring?
You can build a great UX that organizes all of your content and interactions in a way that is appealing to people by keeping your audience’s sentiments in mind. People are more likely to stay and become customers if the User Experience of your site or app makes them feel good.
Follow these steps to build a strong UX.
Take Action
Consider yourself a potential client. What activities do they want to do on your website or app? They may wish to obtain information, watch a video, leave comments, explore services or products, and maybe buy an item, for example.
Make a list of all of these actions on a separate note. Then, organize those activities into a user flow, or the order in which potential consumers would perform them. Because some actions on your site or in your app may occur many times, you may need to create duplicate notes. Make sure that each action can be done in no more than five steps.
Get Emotional
Then, using different colored notes, sketch out the sentiments or emotions you want people to have when they perform an action. For instance, when visitors arrive at your website, you may want them to feel welcomed, eager, and curious. On the other hand, you could also want them to be satisfied and delighted after making a purchase.
Your UX may elicit these emotions by combining forms, colors, navigation, information, or audio. The correct combination of elements is determined by your brand’s identity, voice, and style, as well as your target demographic.
Begin Sketching
You are now ready to design each page or frame of your website or app. This can be done with a whiteboard or a notepad. This will provide you with a more accurate picture of which actions need to take place on certain pages and which components will assist visitors in completing those acts.
For example, suppose a grocery store wants guests to select what items they want from the homepage easily. In that case, the drawing of that page should include buttons for different categories: toiletries, kitchenware, meat, fresh foods, and so on.
You may use the UX flow you generated on sticky notes and sketches as a framework for developing your website or app, whether you do it yourself or hire someone to do it for you.
Early Testing
How do you know whether you’ve generated an excellent user experience? By testing frequently and early and making modifications as needed.
You can conduct pre-launch user experience research if you have the funds. This form of study provides input on usability from people who are typical of your target audience. A/B testing (comparing two different UX versions simultaneously) for your site or app can also help you discover which UX best benefits you and your consumers to achieve your goals.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.