A brand refers to how the outside world perceives your business. In other words, it’s a collection of impressions build over time. For business owners looking to double their revenue, making a great impression through your website could be what you need to make that happen.
Your website is the backbone of your business and the first thing customers check to know more about you. A branded website will help your customers to know and trust you more. Without it, your ideal customers are most likely to leave you for a competitor
So, here is how to create a branded website without having to break the bank.
- Who are you?
The first step to creating a branded website is to define who you are and what you look like. When you think about it, lots of ideas are likely to flow through your mind. Take your time and narrow these ideas until you’re left with only one.
When you’ve defined who you are, imagine what it looks like. You can take inspiration from other businesses and consider the color, the fonts, and the overall feel of their brand. Put all these in a document and title it: branding guide. You can share with your staff and web developer for branding purposes.
- Your logo
Your logo is a reflection of your business, and you need to keep it simple. Come to think of it, the world’s strongest brands used simple logos that are even stylized. Simplicity is vital when it comes to creating a logo for your business.
Take Mercedes, for instance; there is no car symbol on the logo, nor would you find a computer or an internet symbol close to the Google logo.
You can hire a freelance logo designer or perhaps a branding agency if your budget is huge. You can also decide to do it yourself by using some logo creator apps or software.
- Simple Website
A minimalist website is ideal since it offers simplicity that many people admire. Instead of using lots of text and images, use lots of white spaces.
Make it easy for customers to easily navigate your website, as that is to make a website simple. Not only does this bring leads, but it also reduces your bounce rate and improve your SEO.
Be careful with your use of colors, as that is where simplicity is defined. You don’t need to smash all the colors you love on your website, but you can pick one or two colors, coupled with light variations of them.
- Make It Responsive
A responsive website is one that can adjust to any screen or browser without any issues. In this age of mobile users, you probably do not want to mess with that.
A significant number of your potential customers are using their mobile phones to access the internet. So, make it a duty to make your website mobile responsive.
Conclusion
Creating a branded website goes a long way to establish your website and instill trust. Without this feel, prospects are most likely to move away. The benefits of a branded website are numerous, and you shouldn’t joke about it.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.