Years ago, shopping had to be offline since there were no other alternatives except getting a maid. But with the recent surge in technology, anyone can go shopping with just a push of a button. The eCommerce world is a buzzing industry that has revolutionized how we do business.
By 2021, mobile eCommerce sales are expected to hit 54% in total sales. That proves that not only is technology changing the face of business, mobile will also determine the number of sales you get. Every business person’s goal is how to enhance the mobile experience, and this article will guide you.
Fix BugsIn case you don’t know, software failure cost the global economy $1.7 trillion in financial losses, according to Tricentis. Bugs such as the check-out button not working can cause you to lose lots of customers in seconds. Not only that, but it can also come in the form of bad reviews on the Google Play store.
When bugs frustrate customers from acting, they get irritated and angry. If it involves their money, they will go the extra mile to leave a bad review and possibly demand a refund. By taking reviews into account, you can find the bugs complained about and fix them immediately.
- User Intent
When you understand your customers’ intents, you will optimize your mobile experience to suit their needs. By making their experience smooth, fast, and seamless, you win them over. Now ask yourself, why are people visiting your website on mobile?
You want to satisfy the need of your visitors by meeting their objectives, right? Don’t let chances determine the answers to the previous questions. If you wish for your website to solve your visitors’ needs, you will need to assess your needs.
- Focus On The Top Priorities
When you have understood your customers’ intent, finding out their top task shouldn’t be a hard nut to crack. With surveys and polls widgets, you should discover your customers’ top priority and bring it to them smoothly and efficiently.
To do that, you have to tweak some elements in your website, like the navigational button that allows users to navigate the website freely. If your site has poor mobile navigation, it will only frustrate your visitors and impact their purchasing ability.
- The Root Of The UX Issues
Over the past few years, mobile users constitute over 50% of eCommerce internet traffic, making it a medium you must not overlook in business. However, it is still a relative conversion rate compared to the desktop version.
However, a poorer UX is one reason why a small portion of your visitors will never convert to customers. To improve the UX of your mobile e-commerce site, implementing a search widget will help.
Conclusion
By understanding your website visitors and gathering information from them, you should use the data to optimize your mobile experience. Focus on a fast, smooth, and simple interface, and you wouldn’t make a mistake.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.