The purpose of every business is to stand out from the crowd and serve its target market. But that goal is merely wishful thinking if branding is not in the equation. By building a brand, you move from selling a mere commodity to selling a name that can stand for ages to come.
Formidable brands like Coca-Cola, Pepsi, Nike, and so many others are great examples of formidable brands that have stood the test of time. If you want your business to become that formidable, here are some branding tips that will help you grow a strong brand.
Before we begin, what is a brand? A brand isn’t just a recognized name or logo that sets you aside in the marketplace. Your brand entails how people perceive you when interacting with your business, even the impression you can and cannot control.
Individually, we’re a brand as we all have distinctive names, faces, styles, and even unique ways of communicating. With these numerous traits, we make different impressions on different people.
Researching Your Target Audience And Competitors
To build a brand that stands the test of time, you will have to research your audience and competitors. There are many ways to do this, and your number one platform should be Google. You can Google your products and services, then analyze competitors that come up.
Another popular place is Reddit communities that relate to your products. You can eavesdrop on their conversation or even ask them which brand they buy from in your space. Response gotten from such a means will help you create a brand that resonates with your target market.
Pick Your Focus And Personality.
Your brand cannot cater to all the needs of everyone, at least not at the start. In that case, you need to pick a focus and build your brand around it. Here are some branding tips that will help you focus and tone your brand.
For instance, what is your positioning statement? It refers to one or two lines of information that stakes your claim in the market. Although this isn’t something you should put on your website or business card, but something that will help you answer the right questions about your brand.
Your positioning statement could be something like:
We offer [products/services] for [target market] to [value proposition].
Unlike [the alternative], we [key differentiator].
Choose Business Name And Design.
When you understand your brand’s focus and personality, the next step should be choosing a business name and a logo. At the onset, this might seem like a pretty straightforward activity until you begin. Coming with a name is not always easy, but you can use business name generators to help.
Most business name generators also help with logo ideas. But if you want something sleek, hiring a branding agency or logo designer will be ideal. After you’ve got the perfect design, you must apply your branding elements across your business.
That means, from the wears of your employees to your website should reflect your brand. That way, customers will be able to relate better with your business.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.