If you own a car, you probably run periodic maintenance to ensure it’s in good condition. The same practice also applies to a website, as it needs regular maintenance to fix broken links, pages or perhaps to fix a bug
or troubleshot a plugin that no longer works.
If users find your website and it’s all glitchy and unappealing, they will most likely use the back button. Do you know what that means? Customer lost! After creating a website, your work is not done yet. It needs your
attention from time to time for smooth business operation.
So, here are some of the tips for website maintenance that you must know.
- Monitor Broken Links
There are many scripts or widgets on the internet that can help you discover broken links on your website. If you have a SEMRush account, it will be easier since you’re alerted when a link is broken.
No one likes clicking a link only to receive a 404 page. It cuts down on user experience and also your SEO performance. You can run this maintenance check every month, depending on how big your website is and the frequency of broken links.
- Website Speed
As you add more content and install more scripts or plugins, your website loading speed might be affected. Slow websites are a turn-off, and only a few people have the patient wait minutes for a page to load.
By using Google page insight and Pingdom, you should optimize your website to be fast. A good practice will be compressing your images and making sure you use lightweight plugins.
- Contact Forms
Always give your users the chance to interact with you, and you can do that by integrating a contact form page. If you’re using WordPress, there are many plugins that can help you create a functional form, like
WPForms. If you already have a form, make sure it’s not glitchy and that it can send a message. You can confirm by sending a text message.
- Browser compatibility
Aim to serve as many people as possible, and that can be done by making sure your website is compatible with major browsers. If your website breaks when used on a specific browser, that is a sign that there work to do.
- Monitor Analytics
What if potential customers are coming, but none are making orders? That is why you need to monitor your traffic and understand the behavior of your website visitors. With Google Analytics, you can get a detailed
report of your website traffic and visitors.
Information gotten from such analysis will help you optimize your website for the best result. Ensure that the Call to Action button is visible, and try to eliminate as many distracting elements as possible.
Conclusion
Website maintenance is something you should do either weekly or on a monthly or quarterly basis. There are web maintenance agencies you can hire to help out. If you contact us, rest assured that your website will
breathe again.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.