The year 2020 was indeed a year that humanity has never seen nor anticipated. It was a year for the books, where COVID-19 shut down the world, with only digital marketers working from home without hassles.
But looking at 2021, there is no doubt that incredible opportunities and trends await. Numerous businesses will attain the peak should they adopt the trends as quickly as they come.
Though lots of businesses were affected by the pandemic, some digital channels benefited immensely. Are you in doubt? Then you need to take a look at Zoom’s stock price as a reference point.
So, here are some trends you should prepare for.
- Customer Behavior Will Change
Humans are the most unpredictable creatures on earth, so social studies are something that every business or aspiring business person must learn. This behavior change is a result of the coronavirus, and post-
pandemic is not often a pleasant time.
In the year 2021, successful brands will pay more attention to value-based pricing and messaging. It means marketing strategies will adopt some changes to better adapt to this trend.
- Digital Transformation
Businesses that have been shying away from technology were severely affected by the pandemic. The year 2020 was like a lesson, and they are ready to not make that mistake again.
Businesses that did well were able to transition smoothly and work from home, like Amazon.
Some companies that don’t have this technological capability were forced to stop operation entirely.
In 2021, there will be a powerful trend as businesses embrace digital transformation to serve their customers better. It will include eCommerce, chatbots, artificial intelligence, virtual reality, quantum computing, etc. 2021 will be a technological year!
- Influencer Marketing Will Skyrocket
By the year 2021, digital marketers will be focused more on influencer marketing, especially since TikTok is now booming like no social network ever did. Through this collaborative campaign, marketers can use referral or affiliate marketing to recruit influencers into their program.
Social media has drastically increased since COVID-19, and it is expected to continue growing in the coming year. Brands are warming up to kick-start influencer marketing in the year 2021, and you should do well to begin preparation.
- Faster And Minimalistic Website
The key to conversion is to eliminate as much distraction as possible, which minimalism aims for. Businesses are going for minimalistic websites due to their effectiveness in converting visitors to customers.
Furthermore, the human attention span seems to be on a downward spiral, and another aspect of 2021 you should know is the faster website. If your website is slow, now is probably the ideal time to start optimizing it. Without a well-designed website, you will be losing tons of customers, which can be saddening.
Conclusion
2021 is already coming with a blast, and the best you can do as a business owner is to prepare. You don’t have to do it alone, as you can hire a digital marketing agency for guidance and assistance. Do contact us; let’s get you ready for 2021.
To learn more or if you have any questions regarding marketing, web design and development, contact Windy City Web Designs today.