There is no denying that the world has gone digital, and as a business, you should take your product advertising digital too. That’s where you can find the most customers in a shorter time than the old school advertising style. Statistics show that there are over 1.5 billion users on Facebook monthly, and more than 500 million users on Instagram daily. Those are numbers that you want to use to your advantage for your business and why you should do Facebook advertising.
Advertising on the right platform is one thing, but knowing when to advertise is quite another. Advertising at the wrong time is almost like putting up a great, beautiful billboard on a highway that gets no traffic. No one sees it. Making the most of your advertising is key. Below are some tips for running ads that meet your goals.
- Have A Great Copy
The internet is full of information. Millions of people are trying to get their message through the front door, right in the faces of their customers. You have a lot to compete with, so your copy has to be capable of arresting a person’s interest at first glance. Create a compelling offer, however, do not go overboard or lie. That will put a dent on your business reputation. Also, Facebook flags suspicious-looking content that may seem like a scam. You may want to try copies that appeal to emotions. - Use High-Quality Media
Ads on Facebook are visual, so you want to use images or videos that are of the highest quality. Take professional photos of your goods or have a graphics person design great images for your services. Blurred images or pictures that look busy and not well thought out will get very little interaction. Your chosen media is usually what a person will see first before they read your caption. So, you want to make sure you capture the attention of people before they scroll past your ad. - Targeting Is Key
When running a Facebook ad, you want to ensure that you target the right people, else, you would have wasted money that could have been useful for other things. The proper targeting will help you send your ads to the right people who will see your ad, interact with it, and take appropriate action. Facebook ads manager comes with tools that can help you create targeted ads using location, age, gender, demographics, etc. These categories narrow your target and give you more accurate results. With time, you will also be able to utilize retargeting ads to target people who have interacted with your page before. - Set Clear Goals
Do you want engagement on your post? Or are you looking to get more likes? Would you rather have more followers? Your ad goals should be clear before creating your ad. This helps you stay on the same path when you begin ad creation.
Running a Facebook may be all that your business needs to go from unknown to selling out. Doing it right the first time will help you set a standard for future ads.
To learn more or any questions regarding Facebook advertising or web design and development, contact Windy City Web Designs today.