Whether you believe it or not, the success of any website on the internet is dependent on web design. If it is a pain in the eye, or perhaps frustrating, it will be a massive failure. Web design is much more than just playing with appealing colors and shapes. Good user experience has to be a top priority if you want to succeed. Here are some excellent web design principles you should know.
- Simplicity Is King
There are lots of websites that give you a headache just by looking at them. A heavily designed website with too many elements will not work. Instead, it would repulse your visitors, which is very bad for business. When designing your website, please keep it simple and fresh. You don’t need too many elements cluttered at every space. A simple web design enhances user experience and even aid for smooth navigation.
- Global Consistency
There must be consistency in design. Every page much looks alike and logically connected. Ensure you use the same font, size, headings, subheadings, and the same button design throughout your website. There are many sites these days whose pages look like they are entirely different from the far end of the internet. It is a bad practice that would chase your visitors away. If you’re very good with CSS, it will come in handy when it comes to designs and elements.
- Mobile Responsiveness
About 75% of your visitors are mobile users, so you must ensure that your website is mobile-friendly. When you fail in this regard, you’re allowing your competitors to kick your out. An unresponsive web page would frustrate your visitors, and even affect your SEO. If you’re using WordPress, or any other website building platform, ensure that you use a mobile responsive template or theme. That way, you’re able to create a website that adapts to any screen size or browser.
- Color Use and Imagery
The best color combination would keep your visitors coming back, while the wrong combination wouldn’t. Before you delve into colors, make sure you understand the psychology behind them and the meaning. Then ensure that they are expertly blended to create something beautiful and simple. Too many colors is a bad practice that you should avoid. 3 or 4 tones for your whole website is ideal and best. In the same way, avoid using too many vibrant images.
- Fast Load Speed
Finally, you need to ensure that your website is as fast as lightning. A slow website would make you lose customers, irrespective of the beauty of your website design. To achieve a fast loading website, ensure you optimize your images and compress HTMML, JavaScript, and CSS for enhanced loading speed. If you’re able to accomplish this, then nothing can stop your business from hitting success.
Conclusion
A good website design should be easy to navigate, understand, and fast. If you miss any of these principles, it will affect your business tremendously. Whether you’re designing your website yourself or hiring a web design company, always look out for these principles.
To learn more or any questions regarding Internet Marketing, contact Windy City Web Designs today.