There are loads of ways you can use social media to grow your freelance business, and not all would work. Yes, not all social media marketing tips would work for you. The trick is to discover what works and stick to it. That way, you will receive consistent results. There is no doubt that social media is where the buzz is, with Facebook alone boasting of over two billion users.
If you’ve been thinking of increasing orders for your freelance services, social media is where you should be looking. In this article, you will learn some tips that would help you grow your freelance business using social media.
- Set Time for Social Media
Social media can be addictive, which is why you need a plan before you start using any of the platforms of your choice. Without a plan, you will find yourself dedicating more time than necessary. For the best result, schedule the time for social media, so that other aspects of your freelance business won’t suffer. With that time allocated for social media, be consistent, and utilize it to the best of your abilities.
- Focus on One Platform
Some freelancers make the mistake of trying to be active in all the platforms. In the end, they get exhausted without achieving anything. Some freelancers can pull it off with marketing tools like Buffer and HootSuite. But if you don’t have the finance to invest in these tools yet, then focus on one social media platform. That way, you’re able to focus all your energies until you see traction.
- Utilize A Blog
You might be wondering how a blog relates to social media marketing. The fact is, your social media hustle won’t spill results if you don’t ground yourself as an expert. With a blog, you’re able to achieve credibility, which convinces potential clients to order your services. When you advertise your freelance services using social media, a link to your blog will determine if these potential clients convert or not.
- Showcase Your Works
With social media, you will be able to showcase your works and attract people to place orders. With a Facebook page, a twitter account, or an Instagram business account, you will be able to showcase your portfolio that convinces potential clients that you’re one of the best in the industry. In other words, your work serves as evidence of your skill.
- Utilize Hashtags
If you don’t know the wonders of hashtags, then you’re missing tons of opportunities. You can boost the exposure of your content by using the right keywords in your niche or industry. Twitter and Instagram is an arena of hashtags, where a hashtag can have thousands or millions of followers. Find the top hashtags in your industry and incorporate them into your post.
Final thoughts
Using social media to market your freelance business is very easy. However, you need to be consistent and stick to only the techniques that work. That way, you won’t waste valuable time chasing shadows.
To learn more or any questions regarding Social Media Marketing, contact Windy City Web Designs today.