Tons of mysteries are surrounding the concept of online marketing. As a beginner, you might find yourself believe these unfounded assumptions that would end up harming your progress. There is no denying the fact that it takes time and experience to understand this concept fully.
Also, there is no single source that explains everything about internet marketing. Rather than making costly assumptions, you should endeavor to have a proper online presence, as this is vital to the success of your business.
Here are some common assumptions that you need to do away with to avoid internet marketing failure. When you fail to do away with these myths, your business gets affected.
- Customer will be attracted automatically to my SEO-Optimized Website
SEO takes time before it kicks in, especially for new websites. The assumption that clients will start gravitating towards SEO-optimized website once it goes live is false. Some website owners launch their Website, expecting tons of traffic to hit them. At the same time, some business owners wait until they have enough hands to handle the anticipated incoming calls before they launch their Website. The fact is that a website can serve as your salesperson for 24 hours in a day, but you have to inform people about it. People may not know about your Website until you notify them.
- My Online Marketing Firm Has Failed Because My Phone is not Ringing
Many other factors could be responsible for your phone, not ringing. Rather than assuming that your marketing effort has failed, your marketing firm should find out what is responsible for this and proffer a lasting solution. The silence of your phone could be a result of an ineffective campaign, short message on your Website, among other things. If the problem is the SEO, you might need to give it more time as it takes some months to reach the front page when searching for the most relevant keyword.
- I am aware of What People Search for in My Industry
You should be mindful of the fact that there is a massive difference between what prospective customer type into the search engine and the terms used in the industry. Customers do not know the industry terms. Therefore, you should not assume that they search for a product to buy with popular industry terms. Fortunately, you can find a lot of information on online marketing data.
- Website Quote for Just Four to Five Pages is Perfect
You shouldn’t expect an outstanding job from your builder if you prefer to pay per number of pages. If you need a high-quality service, you need to be ready to pay for it. A page can hold different kinds of contents, used in more than a billion ways. So, if you have not instructed to that effect, your Website might not feature any marketing expertise when you prefer to pay your builder based on the number of pages.
Numerous misunderstandings might frustrate one’s internet marketing strategy. You should make sure that you contact a capable website design agency to help you with the best possible Website for your business.
To learn more or any questions regarding Internet Marketing, contact Windy City Web Designs today.