Instagram is one of the popular social media platforms with more than a billion active users. You can take advantage of this to increase your customer base when you adopt the right strategy. With top-quality, attractive posts, you are sure to have followers who will always look forward to your engaging videos and articles.
The question is: how do you make your followers patronize you? You will understand the importance of this question when you recognize the fact that followers do not automatically translate into buyers. Here are four proven ways through which you can achieve your internet marketing goal of converting followers to customers.
- Engage
One of the reasons why people visit a social media site is to interact with people of like minds. Interaction on social media is mainly through comments, posts, and videos. Therefore, it is easier to make a connection with Instagram users if you can engage them successfully through these means.
And, one crucial fact about social media users is that they prefer to patronize familiar businesses. Therefore, you must let them know your company, mode of operation, your success story, and many other things about your business. You should not underestimate the efficiency of memes and videos in this regard.
Also, ensure that you state the aim and purpose of your business on your Instagram handle. Your company name, link to your website, as well as your company’s description, should be in your bio.
Get your followers involved in your post by allowing them to respond to questions. And, ensure that you respond to all customer’s posts and comments.
- Use CTA
CTA is an internet term that means, “Call to Action.” CTA is a statement prompting to your followers to take specific steps or actions to gain some benefits. You can include a CTA at the end of your posts, suggesting to your reader to buy your product to take advantage of the benefits that come with the purchase. Some example of CTA are as follows:
- Visit the link in bio to enjoy this generous offer
- Order yours now while the stock lasts
- Use the 80/20 Rule
Users will lose interest in your post when they discover it’s all about sales. Apart from interaction, people visit Instagram to have fun. Therefore, you should ensure that the majority of your videos and posts are fulfilling this purpose. Making them captivating and amusing. The 80/20 rule means that 80 percent of your posts should be entertaining, then dedicate 20% to sales posts.
- Tag Products
It is an effective way to get your Instagram followers to patronize you. Tagging your product provides quick access to your sales funnel. When approved for “Instagram shopping’, follow the steps below to tap a product
- It is an effective way to get your Instagram followers to patronize you. Tagging your product provides quick access to your sales funnel. After ike to tag
- Input the names of the products that you want to tag
- Select the product in the search box
- Tap “Done.”
- Share the product
With the techniques explained above, you can successfully get your Instagram followers to come for your products.
To learn more or any questions regarding Instagram, contact Windy City Web Designs today.