ALMOST every business has a website these days. However, what makes it stand out is one vital element that most seem to miss – the blog section. A website alone is limiting since there are resources which it might fail to offer to potential customers. But with a blog section on your business website, you will be opening your business door to a world of possibilities. In this article, you’re going to learn the top reasons why having a blog on your business website is an excellent choice.
- Drives Traffic
Numerous statistics estimate that a website with a blog section tends to drive more traffic, compared to sites that don’t. The reason is very evident since you’ll be injecting tons of vital keywords in your blog posts. It increases the chances of the site performing very well on search engines. If the blog posts are helpful, visitors might share on their social handles, thereby leading to more traffic. If you don’t have a blog section yet on your business website, then you’re missing chunks of traffic.
- Builds Relationship With Customers
A blog section is much more than just a small part of your business. Nah! It is one of the safe space customers go to, to devour information and resources about your business. It helps to foster a healthy relationship with customers. The comment section on your blog is the ideal avenue where you might get to know more about your customers, even learn how to serve them better. Sound cool, right?
- Demonstrates Authority And Leadership In Your Industry
When you frequently update and produce excellent content regarding issues in your industry, you immediately establish your business as an authority in your industry. The benefit of that is mouthwatering. Not only would a potential customer buy from you, but it will also boost your brand visibility and customer base. When you demonstrate expertise in your industry through a blog post, you become the icon to rely on in your industry.
- More Backlinks
Another great reason to have a blog on your business website is the juicy backlinks that await. What your website needs to be on the front page of the search engine result is quality backlinks from trusted and reliable sites. You can only gain such through publishing content that is very resourceful and helpful in your industry. The more links you have pointing to your website, the more your domain and page authority improves. That means more visibility, leads, customers, and traffic.
- A Voice
A blog section on your website gives your business a real personality it might never have had. It is a creative way to reinforce your brand and give your business more flexibility. In other words, it gives your business a persona, goals, and values that will distinguish it from other competing firms in the marketplace.
Wrapping Up!
A blog section on your business website holds tremendous power you might not know yet. It opens limitless doors to do more, to achieve more, and to establish a dream that lands it into success. If you’re yet to have a blog section on your business website, do that and experience a difference.
To learn more or any questions regarding blogs, contact Windy City Web Designs today.