To effectively reach potential customers, your text ads should be relevant, specific, and attractive. This article shares best methods for writing successful text ads and mistakes to avoid.
Demonstrate what makes you unique
Free shipping? Variety? Tell people! Showcase the products, services, or offers that make you competitive.
Include prices, promotions, and exclusives
People use search engines such as Google to make a decision about something. Give them what they need to decide.
Empower customers to take action
Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. A call to action like is essential to your company’s success.
Utilize strategic keywords
Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included a keyword, “phone charger” your ad headline could be “Buy New and Improved Phone Chargers.”
Have a look at the page that you’re linking to from your ad (the landing page), and make sure that the promotions or products in your ad are included there. People might leave your website if they don’t find what they expect. For example, if your Ad headline is “Buy New and Improved Phone Chargers” the link in the Ad should take buyer to landing page which displays your variety of products with “buy now” “add to cart” buttons for easy purchasing/check out.
Check for common ad text mistakes
In order to make sure all ads are high quality, every ad must meet high professional and editorial standards. That means no extra spaces, sTrAnGe CAPITALIZATION, or unclear URLs, to name a few.
To learn more or any questions regarding how to write successful text ads, contact Windy City Web Designs today.