Yelp Turned E-commerce Platform?

by Dec 10, 2013web developer, Website Design

Yelp Turned E-commerce Platform?

When you think of Yelp, the common thing most people think about is reviews. Yelp has other things in mind…the creator now has hopes to further its engagement with businesses and users and bring more e-commerce to its users.

With this news in hand, it is now a known fact that Yelp has high sights in their future…as an e-commerce platform. At the LeWeb Conference in London this year, Yelp CEO Jeremy Stoppelman discussed his plans for his business growth.

He stated that selling products through Yelp would be an “interesting direction.” Stoppleman added, “It’s one we’ve got a toe in the water, but I see a lot of potential, and that is, we have all these people that are essentially shopping online for something offline, and so why not offer those consumers a way to close the transaction? We already do that with OpenTable Top Tables, so you can book your reservation from your iPhone or your Android device.”

Stoppleman also stated, “This is an area that we’re interested in…Yelp as a platform…We’re aggregating all these consumers. They’re doing their shopping today, and the problem is that they’re just not closing their transaction. And so you can imagine that you might be able to plug in services like OpenTable for all sorts of verticals, and that could be a really interesting business for us.”

It didn’t take long after Stoppleman spoke at the conference in London for him to put his words into action. You guessed it, Yelp has actually launched a Yelp platform, which allows customers to order directly from businesses on Yelp. The company hopes to eventually allow all their users to do anything from making appointments to ordering products all through Yelp.

When it comes to choosing the right e-commerce solution for your business, contact Windy City Web Designs. Our team of e-commerce experts not only design the right e-commerce website for your business needs, but allow for maximum search optimization to increase your exposure.

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