The often crucial use of well-designed graphics, marketing literature, signage, newsletters, websites and print is often overlooked by businesses.  Mistakes like these can severely hurt your business, but when used correctly can bring significant benefits flowing your way.

Businesses are constantly missing out on new opportunities due to their poor design and marketing strategies.  So what makes exquisite web design so important?

• Building a strong brand identity

• Getting your prospects to see you, as the only solution for their needs

• Create and open new market areas

• Increase sales of your products

• Reduce the time it takes to introduce new products to your market

• The use of good design will help you stand out from your competitors

Once reviewing what makes web design crucial to a successful business, companies need to learn what actually makes good design good and how to use good design.  What do views first look at when browsing a website?  About 65% of people are visual readers.  While some people read the top message, others want to read through every word.  Although people have different ways of finding the information they need, it is typical for people to always read the headline first.  It is common knowledge that the title is a summary of the most important message in the article.  With that, sub headings convey smaller messages within the big picture.

Bullet points and side bars not only compliment the main body of the article, but help to engage people who are visual readers.  More often than not, people completely skip over information that is hidden away within a never ending paragraph.  This is why a company’s visual identity goes hand in hand with the way visual readers grasp the meaning of the article they happen to be reading.  Just like your company, you want to catch the reader’s eye and grab their attention.

Businesses don’t just happen to stand out among its competitors.  They put the time and effort into their web design in order to make their identity stands out and the message is clear and flowing to the viewer.  Typography is another key point when considering web design.  It can highlight a certain message in the same way images elicit emotion, reinforce key messages and actually helps readers remember content.  The quality and consistency of images can also make or break a piece of content.  This is why it is crucial to choose the perfect web design company to make sure your viewers grasp the concept and remember your companies mark.

Windy City Web Designs specializes in content management systems, e-commerce solutions, internet marketing, and the all important stand out web designs that will push your company to the top.