Although there could be a number of reasons why a business would not have a website in this day in age, it is an important part of your business and is a form of marketing that could help you increase the number of customers you already have. We understand that your company may be on a tight budget or you can’t afford it at this time or have been wanting to get a website and it just keeps ending up at the bottom of the list. Even though many businesses may think that a website for their company is a waste of time, it is the complete opposite and will end up saving you money if it is done the right way. “How will it save me money?” you ask. Listed below are reasons why every company, no matter how big or small should have a website.

Windy City Web Designs has professional website designers and developers that can help your company gain credibility. Since people are doing more and more searches not only on their computer, but mobile phones and tablets, odds are they will most likely look for your website if they are a regular customer. Not having a website will result in them visiting the website of your competitor and using their product or service instead of yours. It will provide a professional image for your business and can be used as a very successful marketing tool after the website is created.

A website is always accessible and can keep your customers informed 24 hours a day. It is easier to update information on a website than it is a brochure or informational packet and it is an effective way to inform your customers about upcoming sales, specials, or services you may offer. If you give your customers the option to buy your products online as well, that will give your business the opportunity to increase the number of sales since customers are able to buy at any time.

Having a website is a good way to introduce yourself to your customers if you are a startup business or even a large business. It gives your customers the accessibility of your business from the comfort of their home and can show them that you are a serious business that they can trust. It can open the doors to new possibilities with existing and potentially new customers, which will increase your sales or profitability.

Marketing your business can also be a hassle without a website because you are using other forms of it besides the computer like newspaper ads and print marketing which are probably not even reaching your target audience.  Online marketing such as pay per click, SEO tactics, and blogs are all ways to market your business online and will increase your rankings.

Contact Windy City Web Designs for more information about what we can do to help you get your first website or if you would like a website redesign.