Are you looking to design a website for your business for the new year? It is essential to take note of the following before you start designing your website:

Who Is Your Target Audience?

It is crucial to know the type of people you are selling your products/services to. Designing the whole layout of your website, from your content to the navigation of the site, to draw in your targeted audience. Decide what type of approach you are going for once you identify your audience, for instance, if your targeted audience is investors, then you may want to go for a more formal tone.

Where Did You Get Your Ideas From?

Whether you came up with your ideas yourself or referenced a competitor’s website, it is important to look at others’ websites in order to get an idea of what kind of design you are going for. When you are reviewing a competitor’s site, you should reference the color pallete, images, navigation, and the layout into account. If you are having trouble determining the type of design you want, it may be time to consult with a professional web design company, such as Windy City Web Designs.

How Will Users Find Your Website?

Once you have gone over all of the ideas above, it is time to start thinking about how you are going to bring in traffic to your site. From social media integration to pay per click advertisements, there are many ways you are able to increase the online traffic to your website. If you are looking to start an online marketing campaign, consult with our professionals at Windy City Web Designs.

For further information on what you should consider before designing your website or to get started on developing your website, contact our team at Windy City Web Designs today.