You’ve heard all about it and that many businesses use it for their websites, but what is SEO and why is everyone telling me that my website needs it? SEO, or Search Engine Optimization, is a marketing strategy used by Internet marketing companies including Windy City Strategies, to help market the websites of companies who would like to broaden their target audience.

There may be reasons why one may not want to get it because they think they can easily do it themselves or because it will cost too much money. But in all reality, SEO is an investment that will end up helping the success of your business. By tracking the data of your web analytics, you are able to see which keywords are improving and what phrases the search engines are picking up on. Through this technique, you are able to use this data to make changes to improve your website. Without SEO, your website is missing out on opportunities for the search engines to find you.

Different SEO techniques can transform an unknown website to a popularly searched website with the help of blogs, internal and external link building, onsite keyword analysis, and integrating contact forms onto your website. Although you may think the content that you have on your website will be enough, knowing the keywords that people are searching for can put you ahead of your competitors by including them into your content.

Creating a blog for your website will not only help increase the traffic to your website but it is a form of introducing yourself informally and telling your customers about the different services you provide. It gives you a chance to appear less corporate and allows your customers to see the friendly side of your company.

Contact forms are important for every website to have. Installing a Google conversion tracking code will allow you to see the number of viewers who have converted while visiting your website. There is a high chance that a majority of these people could be potential regular customers.

Windy City Web Designs provides a variety of services for companies looking for either a website redesign or Internet marketing. We encourage our web design clients to look into our SEO packages and try it to see the successful results their website will produce.