With Internet presence becoming a basic for businesses, website designers are becoming an integral part of marketing. A business’s website acts as a virtual extension of the business. It’s a branding basic. Windy City Web Designs explains some branding principles all web designers should know.

1. Relevance: Understanding how your audience perceives your business is key to reaching current clients and potential clients. You should understand your business’s strong points and prove your business’s value to customers.

2. Appearance: This one is usually easy for designers to understand: website design, logos, color scheme, images, fonts, and business cards. Your business’s appearance can set a tone for your entire business and can attract your targeted audience.

3. Consistency: Everything on your website should serve a purpose. Being conscious of brand reinforcement will help strengthen your brand. If you try to market to an array of people, or worse, just anyone, you’ll create a murky brand that can make your entire business confusing.

4. Reputation: Clients want to work with businesses they can trust. Let visitors know your accomplishments, whether you’re part of the BBB, have won an award, or featured in a news publication.

5. Presence: Having a website is the first step to gaining presence, but much more goes online prominence. Do some advertising and consider Internet marketing. Integrate your social media accounts to extend your business messaging to a bigger community. Get involved in community and industry events. Whatever it is, make sure people see your business.

Check out our past work in our portfolio and contact Windy City Web Design‘s team today to create a website perfect for your business.