Often times, many websites have content, pictures, layout, color schemes and more that can negatively impact your website. The amount of people that are leaving your website, because it is aesthetically unpleasant, could be more than you think. In order to decrease the amount of visitors leaving your website, its important to know why they are leaving in the first place, and try to fix those problems.

Having a non-responsive website can cause visitors to wait for your website to load if they are on a mobile device. When a website doesn’t load or when a customer is waiting for a page to load because it is slow can result in a customer having a bad experience which means they will never want to come back. They will also most likely tell others of the bad experience they had which can cause damage to your company. To improve the speed of your website, make sure images are compressed and try to stay away from content management systems if at all possible because they take longer to load.

Providing quality content that is quick and to the point is what will keep customers coming to your website. Visitors come to your website and want to know what your business is about and what you can provide for them. The content that is on your website should reveal honest facts, whether it is about client testimonials or your customer satisfaction guarantee.

The layout of the overall website is the first thing customers see and it is their first impression of your company. You want to make sure it is a good one by making sure there is an equal amount of information and pictures in order to balance the website as a whole. Color schemes and font sizes and styles are equally important because the font size and style will express to your viewers the tone you are trying to get across to them. Using a more serious font would work well with content whereas a fun font would be ideal for a sales or promotion image on your website.

Windy City Web Designs has certified professionals that can help you increase the number of people who visit your website. We use special strategies in order for your website to succeed. For help to reach your goals and to maximize the number of new and returning customers to your website, contact a member from our web development team today.