Logos are the most memorable way for a customer to remember who you are and what you stand for. Logos can speak volumes as to who and what you represent when done properly. So what makes a logo, you ask? Here are several tips to remember when designing a successful logo.

1. Your logo is easy to read and understand. Your logo should consist of a simple font with the use of particular colours in order to evoke a certain emotion. For example, the use of blue in your logo can create a serious and professional tone while a colour like red can create a feeling of passion and excitement, which draws more attention.

2. Your logo is easily adaptable and versatile. Your logo needs to be functional since it will be displayed across several different media, such as business cards and t-shirts to power-point presentations and print-ads.

3. Avoid complicated shapes. When creating a logo that will be featured on the Internet or television, rectangular shapes work best to help organize content. Rectangular logos are also easier to find with the human eye.

4. Don’t change it up. Making unnecessary changes to your logo, especially after time, can cause confusion in who you are and lose it’s impact with your consumers. When a logo has been around for a long period of time, it is difficult for consumers to forget the who, what, and why of your company.

A well designed logo can be timeless and increase your marketing profitability. If you need help designing your own logo or website, contact our team of experts at Windy City Web Design for a professional consult today.