When a new trend rolls in, some designers may be hesitant to adopt it. However firms targeted at a youthful market may succeed with a flattened website. The flattened design is playful, simple, yet organized, and it eases navigation when arranged right. Windy City Web Designs poses these advantages to the flat look that your business might consider.

1. Simple Organization

One perk of the flattened look is the succinctness of the page. For the technologically un-savvy, it helps organize functions into categories that make sense. Privacy settings are explained using a lock icon; log off is shown as a power button; delete as an icon of a trashcan. As long as there is an easily understandable symbol for each function, consumers will be able to browse your website at ease.

2. Faster Load Time

In addition to the organized look, simple icons load quicker than high-megapixel photos. Adding photos to a page can help give your business a personal feel, but when cluttered all over a site, visitors may overlook the message of the page’s content. Interactive images and animations slow down your website, so pairing them with simple symbol icons can help normalize the speed of a website.

3. Mobile Ready

The simple design also helps with load time on mobile devices. Larger images tend to appear pixelated on screens that are too small, ruining the quality of the page. If images contain important information, customers might overlook it or misread it. Flattening your website will help customers navigate your website on mobile devices. This will help them access important information without compromising the style of the page.

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