For all retailers, plan for this year to avoid any impact on all-important sales events on delivery and site performance. Most places suffer from those on Black Friday and Cyber Monday. Do not let that happen to your business.

According to some retailers, online accounting for retail sales averaged about 24% and about £100 spent online in the last year (2014). The year before that it was up 14%. Retailers fight multichannel against pure plays with their year-to-year sales, multichannel are growing up to 15% and compared to 13% for the pure plays.

Customers Experience 

Every retailer loves to hear about the customers experiences when shopping at their store and online. In 2014, it ranked about 24% and this year about 23%. Having a responsive web page and web user-friendly site, can also chance your ranks for the year. In 2014 mobile was only at 18% and 2015 went straight up to 23%.

About half of retailers asked to see how customer service is doing, which shows about 53% of the experience. When customers give great feedback on how clean the store looks or how they really like the dressing rooms, they should fill out the survey and give feedback. Then the store managers take time to go through them and see what they can improve or change up. It is a way for them to gain customers.

Cross-Channel / Omnichannel / Multichannel Marketing

In 2015, roughly 61% of retailers have agreed that a cross-channel will be the focus. Cross-channel, omnichannel and multichannel have been the terms that have been around for many years.

In 2015 roughly 44% of retailers agreed that omnichannel personalization will be becoming a reality for new marketers. If they get things right they can reap the rewards. With Multichannel shoppers, they can spend about 15 to 30 percent with a retailer than most consumers. Which they only use one channel, omnichannel shopper that spend the same amount but more for multichannel. With Multichannel, they exhibit a stronger brand, which can sway others to buy the brand and make more purchases.

Conversion Rates

Conversion rates are the number one top digital priority for many retailers in the new year of 2015. Listed at 40% for a conversion rate optimization and then following by the second highest a 38% of targeting and personalization.

For more information about joining the market contact, Windy City Web Designs.