Reasons To Consider A Responsive Design
Reasons To Consider A Responsive Design
Since there was a good reason 2013 was deemed “The Year of Responsive Web Design”, it might be time for you to consider if this could be the best decision you may make this year when it comes to your business. Here are the many advantages to going responsive:
Responds to the user’s behavior. Since responsive web design is just that, responsive, this means that the screen will automatically adjust accordingly for optimal viewing, according to the specific type of device that is being used. Responsive design uses technology like HTML5, which provides for the use of more fluid grids, flexible images, and CSS3, allowing for consistent user experience, which, in turn, will create higher conversion rates.
Increase your search engine optimization. Not only does Google prefer that your website be responsive in order to improve your visibility in the search engines, but by having a website that is responsive will allow you more time to focus on a single SEO strategy, as opposed to one for each type of site you have. Additionally, this prevents the dreaded duplicate content, which happens when managing sites for both desktop and mobile.
Keep ahead of your competition. Since responsive design is still a relatively new trend, by jumping on the opportunity now will keep you ahead of your competitors and keep ahead of the game, especially in this very technologically driven world where there have never been more smartphones and tablets.
Allows for easier monitoring and analysis. Unlike situations in which you have separate desktop friendly and mobile friendly sites, having a responsive website means that this will be the only site you will have to spend your time monitoring. Additionally, site analytic tools, like Google Analytics, are now optimized for handling of mobile devices and reporting of responsive sites.
It is essential to not only provide your users with optimal experience when visiting your website from any device, but most importantly, keep them coming back. Windy City Web Designs is Chicagoland’s leader in web design and Internet marketing solutions. To take your business, and website, to the next level, contact us for a consultation today.