Google just announced a new (much needed) update for the Google Analytics Android app, which includes reporting tools, and increased functionality for already existing tools. This new update allows you to access all of your data from both web and app profiles. All of your important information is stored and tracked to whatever device you are using.

Lead project manager from Google, Russell Ketchum reports, “We’re also introducing new visualizations designed with tablets and phones in mind. Rather than getting overwhelmed with too much information on a small screen, you now see just the most relevant metrics on cards, so you decide when you want to drill-down for details or just get a quick update on your performance.”

This app closely resembles the same layout as the web version but also has a new design with side navigation. To be able to summarize key metrics for each report, or get a dimension based drill down of the most available reports, there is an overview screen.

Google created this app to utilize advanced segments. For example, Google Tag Manager allows it to add new reports, change navigation and visualizations without actually having to update the app. This will be a helpful feature for the future.

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