With society’s move to mobile, websites need to be compatible with mobile devices. Businesses are realizing that neglecting the online market is a mistake, since global sales of smartphones and tables will surpass one billion units this year.

Going mobile can help your businesses reach the next level, so it’s important to the make your site compatible with mobile devices. Businesses can go mobile by two approaches: mobile web and mobile apps.

The mobile web approach depends on the Internet capabilities of the device. The mobile browser converts pages to a format that fits the screen.  The other approach, mobile apps, uses software integrated with the device. Both approaches give specific analytics for new insight for the business.

Using mobile also opens up new marketing strategies. Online marketing using newsletters and direct text messaging helps put your business in the palm of the consumers’ hand. Mobile also allows users to read their email and other mobile capabilities. Users are more likely to click links in newsletters and call your business right away when a link easily provides them with access to you.

Businesses are realizing the need for mobile campaigns, so the businesses realize the urgency. Mobile web and mobile apps attract more customers and will grow further this year.

To get your mobile site ready, Click Here.