Many of us keep piles of business cards that are stashed in our desks and hand them out at meetings, or special events. This is a great way for you to pass out your business information instead of having to write down your number, and email on a piece of paper.

Business cards are incredible and useful to use as your marketing tool. When you hand over your card, you are creating a captive audience. Many people don’t maximize their potential, and to make sure your business cards end up doing what you had intended to do, which is to spark the interest of a useful contact, follow these tips below!

Creating A Memorable Business Card 

First you need to design a card, and this card should have your contact details on it. Remember that first impressions count, so be prepared to spend a bit extra on thicker cards from a professional business card company. You don’t want a cheap looking, thin card this would intimate that your business does things cheap and not professionally.

Adding An Image

Include an image on your card, put a face to a name, which can make contacts to remember who you are. Using an image of yourself make you appear more approachable, also makes it easy for contacts to recognize you if you are attending a busy convention. Or you can use your logo on your business card. This shows what your company is and this is also another way for people to remember whom you are and what you do.

Designing A Durable Business Card

Chances are business cards end up in the bin or left to gather dust in your desk. To prevent this from occurring is to give your card a dual purpose. Making your business card stay useful and most likely your clients will keep them close to them. You don’t want something that won’t be durable because then if it falls apart or is ripped, it’s going to be thrown away.

Special Offers 

Another idea would be packaging your business cards with a special offer for the recipient. Could be anything from a free gift to a money-off coupon deal on your site. Who doesn’t love a freebie? The recipient will think highly of you if they get something for nothing when they take one of your business cards.

Marketing Opportunity

The key to a successful business card marketing, is to never miss the opportunity to hand out a card. Try to steer any conversation with a new contact to a point where you can hand them your business card. In any suitable locations that are nearest to your business leave some business cards around, because you never know anyone will pick it up and give you a call. Never miss out on a potential customer.

For more information about how to use your business as a useful marketing tool contact Windy City Web Designs.