In today’s world, consumers are more reliant on mobile technology to do their shopping. With the holidays around the corner, it is imperative your business is mobile marketing ready. The following tactics are especially beneficial for small businesses that are in the beginning stages of mobile marketing.

1. Determine if mobile marketing is for you. Before deciding to go mobile, it is important to ask yourself if your business is ready? There truly is no sense in developing a mobile app or website accessibility if your users do not have a great mobile experience.

2. Ensure your website is mobile-friendly. If your website is not optimized for mobile technology, users will be less inclined to visit your website in the future.

3. Responsive design is a must. Responsive design will automatically adjust the layout and content of your webpage, allowing users to easily view your website regardless of which device they may be using.

4. Ensure your mobile site is easy to navigate. By using simple apps and calls to action, the user will experience faster load times and easier navigation.

5. Utilize mobile social media. Most mobile users are connected to one form of social media or another. By ensuring your business is social media ready, you will be increasing traffic to your website or app.

6. Mobile websites are not the same as your desktop. To ensure mobile websites operate ideally, they must be built using specific technology and from the ground up. If this is not done correctly, your information, images, or banners will not display correctly and can turn your users away.

7. Use experienced professionals. Some website designers design websites that are not optimized for smaller screens. By using designers, such as Windy City Web Design, that specialize in mobile website design, you can ensure your product or service will be viewed in the most efficient way.

With smartphone users reaching an all time high, it is essential for your business to be mobile marketing ready. By following the advice and direction form Windy City Web Designs, you can rest assured your mobile website will keep your users coming back. Contact us for a professional consultation on any of your mobile marketing needs, or for questions or help with Internet marketing.