Formatted website designs can ease the design job of novice designers, however these pre-existing designs can be boring and overused. Without a distinctive flare, your business’s website fails to impress customers and gives your business a bad image.

As businesses realize that the use of one-size-fits-all marketing no longer suffices, they immerse themselves in the culture of their target audience. Relating to the customer as a person fosters a personal connection and loyalty to your business. Understanding how your clients live gives you an understanding of what the clients want.

Nowadays a client’s first impression is your website, so you should aim for a specifically-targeted website. Windy City Web Designs understands that no two businesses are alike, so we produce unique websites. We suggest the following to help you figure out exactly how your website should look.

1. Get Local: Know the community and be known in the community. Absorbing the local culture can help you understand the aesthetic details of your website. Does the community prefer modern styles or traditional? Industrial looks or homelike? Warm colors or cool? These details can help your website fit in with the crowd you’re catering too.
2. Get Involved & Network: Getting to know people builds your understanding and exposure to a community. Knowing who’s good at what in the area opens the door to collaboration and contribution. You’ll be more integrated and in tune with the surroundings, encouraging good reviews.
3. Focus on People: Recognizing people for their talents shows that your business appreciates the community you work in. Having comment and suggestion spaces on your website shows that your clients opinions matter and that you’re paying attention. Customers know a receptive business online transfers to reality too.

To start your business’s one-of-a-kind website, Click Here!