As we’ve said many times, and as you’ve probably heard tons, just having a website doesn’t assure success in the competitive online market. Windy City Web Designs is dedicated to creating search-engine-friendly websites using effective search engine marketing tactics. One important aspect is quality content, but wordy behemoths mar your business’s image. How should you create a healthy balance? Our team suggests the following to incorporate photography into your website’s design.

1. Contrast: Using photographs as clickable buttons or page backgrounds helps give subtle imagery and attitude to your business. There’s nothing more annoying, though, than unreadable text. If you decide to use photographs with text overlays, make sure that the photos are integrated well but clearly separate. Always remember: dark text on light backgrounds, and vice versa.
2. Quality: You don’t want your pictures to look fuzzy, but you don’t want a slow load time. Professional photos of your business or products will enhance your business’s website. Pictures with the right ambience, lighting, angles give an professional vibe to your business.
3. Relevance: If you want to strengthen your business’s branding, using just any pictures won’t do. If you own a restaurant, take pictures of your locations. If you own an e-commerce company, provide detailed photos of your products. With pictures unique to your business, your business’s branding will be supported by actual pictures of your business.
4. Context: Sometimes pictures can do more service to your website than long-winded blocks of content. Your business, however, cannot rely on images to shoot you to the top of search engines. Using photos of as a visual tool, gives your customers an understanding of your business. Use photo in conjunction to text, not in replacement.

To evaluate your business’s website today and get an update, contact Windy City Web Designs today.