When creating your e-commerce website, the most important factor is to attract visitors and convert them into paying customers. In order to achieve these results, it is necessary to create a site that is not only conversion friendly, but is designed from a shopper’s point of view.

Here are few things to keep in mind when building your e-commerce website.

1. Who is your target audience?  Understanding your target audience is crucial for e-commerce success. If your audience is going to make a decision to buy the products, it will all be based on the visuals and product information that you have to offer on your site. By not providing the customer with this information, it will result in the loss of the sale and a potential returning customer.

2. Ensure your site has simple navigation. When a potential customer is browsing your site, the last thing you want is for them to get stuck and not be able to find what they want. Nothing will deter a customer more than complicated navigation.

3. Be sure images are clear. When making a decision to purchase an item, it is imperative that the customer can clearly see the product through a high resolution image. It is unlikely a customer will purchase the item if they cannot tell what they are viewing.

4. Provide detailed product information. Not unlike when viewing the product, most customers rely on the details to engage them and sell the product. Too much detail can turn them off, so be sure to keep it informative, interesting, and complete.

5. Keep the shopping cart visible at all times. By keeping the shopping cart visible on every page of the site, it allows customers to have continuous and easy access to their hopping cart at all times.

6. Dedicate a section of your home page to “Featured Products”. At times, customers that visits your e-commerce site are not sure of what they are looking for. By featuring popular products, it help the customer make a decision as to what they may be looking for.

7. Have specials and discounts clearly displayed. By making sure your special offerings are posted clearly, preferably on the home page, it will immediately grab the customers attention.

8. Be sure your customer knows how to contact you. When you offer your contact information, you are building trust with your customer. This is important in order to make the experience more personable, in turn creating a better conversion rate.

9. Offer multiple payment options. Some people are unsure about giving out their personal information, especially their credit card information. By providing multiple payment options, you are giving those customers other options, instead of pushing them away.

10. Keep it yours and simple. When creating an e-commerce website, it is essential to not only keep things simple, but it is important to keep your business’ needs in mind. Not every solution is right for every company.

If you have any questions or need help deciding which e-commerce platform is right for your business, contact Windy City Web Designs to consult with our team of professional web designers and Internet marketing consultants.