How to write an effective blog and how it helps your website

by May 2, 2014Blogs, content writing, Google, Website Design

How to write an effective blog and how it helps your website

In order to be a successful blog writer it is important to remember to keep it interesting and engaging for the reader and to know enough information about your topic. Writing an effective blog that leaves the reader wanting to know more is a writing style to strive for.

Writing a few blogs per week or even daily, for your company, will help boost your online traffic and bring more visitors to your website. It is recommended to keep your blog content updated with new information so you don’t drop in search engine rankings such as Google, Yahoo and Bing.   Using links within your blog posts will help you get picked up by these search engines and gives you the opportunity to link back to the home page of your company’s website. The higher you are on the search engine rankings list the more likely it is for customers to find you.

Every time you post a blog article on your website, that means there is one more indexed page being added to your site. This will give you an increased opportunity for you to, once again, rank higher in the search engines.

Switching up the content you are talking about is a good way to keep things fresh and new. Talking about different topics, giving tips, recipes, or a DIY tutorial are all ways to keep your blog interesting to the reader. By sharing this information, it not only helps the customer by reading about your expertise on the topic, but it helps you increase your visibility online.

Blogging gives you a chance to connect with your customers. It allows them to see a side of you or your company that they otherwise wouldn’t have seen. If you personalize the words you share in each blog, it give customers a chance to see that you’re not just a company and that there are people behind that company to make it possible.

Windy City Web Designs has professional bloggers, web designers, and content writers who can help you with your website whether it is posting a blog each day to a complete redesign of your website. We are highly experienced and have the knowledge to help you succeed.

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