Having an aesthetically pleasing website to look at is a good thing but there is no point if no one is visiting your website because you are being improperly promoted. There are many ways to increase the number of visitors to your website and in order to keep them coming there are a few guidelines that every website owner should follow:

1.   Try creating multiple linking strategies

Using links in the content of your site will increase your rankings with the search engines. Linking to other pages within your site is good internet marketing. It allows the user to learn more about your business which could create a new sale or customer. One thing that is not recommended is to link off to other pages. By doing this you are unknowingly promoting the other company and if you don’t check up on the site you are linking to often, the page could turn into a dead or broken link which hurts your website and makes you harder to find. Link building for your site will also help promote your business. By submitting your site to local or business specified directories your rankings will go up.

2.   Create a sitemap

By maintaining a sitemap on your website it can help search engines and users find you more easily when typing in a service or product that you provide. The more keywords that are splashed over your site the better your business will become.

3.   Social Media

Web promotion could be easily fulfilled through the social media world. Become part of the social media community by adding a page on facebook or creating a twitter account. More and more time is spent on the internet and what better way to promote your business than by putting your name out where everyone can see it. Another website that you may want to consider joining is Linked In. When other people mention you it creates traffic to your site and when people link to you it increases your page rank. Blogs are also a good way to promote your online business because you are able to put as many links in it as you want and it gives people more of a sense of who you are and what you do.