Building a brand from scratch can be very hard at times. For many designers that have started a company or worked in a startup environment, this isn’t new to them. Startups are often challenging, they are well-entrenched competition which means long hours, creativity, and a massive budget that are needed to steal the market share and be able to successfully grow.

Focusing On The Product – With the organic growth it requires a strong product or service that people will start to speak about positively. Instead of focusing on the fancy ways they try to promote the brand, focus on your product development so your offerings can provide real and unique values. 

Cultivate Brand – To grow organically, brands have to cultivate a group of consumers that are willing to push the product or services to their respective communities. Brand evangelists can spread the word about the product or service to a wider audience. Their voices tend to be more powerful and credible than the voice of a your brand itself. About 68% of consumers trust the consumer options online, compare that to the 48% of consumers who trust the advertisements on search engines or social media.

Easy For ConsumersNot all consumers of your brand will become true evangelists, if your product is strong you are able to make it mobile so they can share it  with their communities. Do you know how? You have to remove all friction in the sharing process and make it as easy as possible for all your consumers to share on their social media sites. This can be done through the sharing widgets on the website so that users are prompted with language that best positions the brand and creating less work for them.

For more information about how to market your brand without spending money, contact Windy City Web Designs.